Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our Heads — page 5
3000 Messages Creating a brand personality takes time Some of the products we use today have been around for decades some for over 100 years and they might have an instantly recognizable logo or image You can probably think of a few of these How are these corporate brands being built Studies tell us that we see 3000 advertised messages every day If someone said 3000 things to you in another language every day wouldn’t you try to understand what they’re saying If one person said something to you it can be tuned out But if 3000 people did Sheesh that’s a lot of noise Where are those 3000 messages coming from posters buses G821 sports uniforms bus shelters newspapers bus stops social media radio magazines benches public washrooms water bottles