Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our Heads — page 7
Tune It Out Most people think advertising doesn’t affect them that they can tune it out You may be thinking that right now But the goal of advertising is to create an impossible-to-ignore idea You might think you’re successfully tuning out advertising because youdon’t look at an ad and then run out to buy what it’s selling But brand recognition doesn’t happen with one viewing When you were a baby someone probably tried to feed you certain foods over and over and over until you accepted the new flavor and texture Advertising works in the same way If you see 3000 what’s happening advertisements a day you may not realize how many times you're getting the same message So no you don’t scroll through your phone see a clever ad for shoes and immediately order a pair well maybe sometimes But just like you’re doing with your personal brand ads are attempting to create an impression These impressions can leave an imprint on our minds See Impressions on page 16 We don’t think ads affect us but they do So