Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our Heads — page 3
Chapter ONE A Brand New AD-venture Let’s dress for this AD-venture You also contribute to your brand through social media What you post share and like online create a personality For example you might be thinking of a certain person or group of people when you post something that’s your target audience And maybe you only post photos where you’re surrounded by friends which might mean you brand yourself as popular Some social media users are well aware of their analytics and closely monitor the number of likes and followers they get from each post This kind of background data was once only a corporate tool but now we can all use it to assess the value of our very own online brands What are the brands that contribute to your brand What are you wearing right now Hand-me downs Clothes that were a gift Thrift store finds Or an outfit from a giant retail store What do you like about what you’re wearing Do you feel good in it Do your clothes reflect your sense of style Do you just like to be comfortable Maybe it was simply the first thing you found on your bedroom floor Now let’s go beyond what you’re wearing What’s the last thing you posted online What was the last food or drink you bought What song do you play on repeat All of these decisions reflect a combination of your own beliefs wishes style and taste Here’s another way of putting it you have created your own brand and that brand is you The way you step out into the world is your brand This means you probably already understand something about the way advertising works The brands you support what you wear eat watch buy keep everything communicate something about you my dog's scarf