Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Mad for Ads: How Advertising Gets (and Stays) in Our Heads — page 1
INTRODUCTION The messages of advertising hit you all the time from all angles and at every stage of your life Ads can make you laugh They can make you cry Some ads are so surprising they stop you in your tracks Your parents may find certain ads unacceptable because they promote something they don’t want you to have You might appreciate those same ads for their creativity and striking visuals An ad can be confusing if you’re not sure what it’s selling A product A lifestyle An ad can be inspiring if it makes you feel connected to something bigger The purpose of this book is to help you understand the business of advertising It’s a highly creative one It’s also highly complex targeting a full range of your emotions With visuals everywhere you look advertising may seem like an external thing But this AD venture is interested in how ads affect your internal world your thoughts your feelings and your sense of self Get your passport ready Let’s go out into this advertised world and see how the AD-venture begins Buy