It’s an exciting day for us here at Epic as today we released our first-of-its-kind report about the reading preferences and habits of kids. Read All About It: A Report on the State of Kids’ Reading Habits and Interests During the Pandemic takes a look at what our kids’ pandemic reading habits were and the impact of reading on their emotional well-being. And things look bright!
Fifty million kids read one billion books on Epic in 2020. One billion books—it’s unbelievable. Kids spent 89% more time reading on Epic compared to 2019, equaling an extra hour of reading each month. And after watching TV, parents say it was the second most popular activity, over going outside, playing video games, arts and crafts and more.
Another thing we loved learning in this report was how it highlighted the importance of allowing kids to pick what they read, with results revealing that 72% of kids read more when they get to choose the material. And it’s a dream for us to see that 82% of parents said their kids were eager to discuss what they read after putting down the book.
And in what was a difficult year, it was great to see what a positive impact reading had on kids, with 69% percent of parents sharing that their kids were happy after they read. The same, however, couldn’t be said for digital activities, like video games or watching TV, with parents saying 29% of kids were anxious, 27% were angry and 20% were sad after they put down the controller or remote. Another plus: three-fourths of parents added that after reading, kids’ behaviors reflected more creativity, curiosity, self-confidence and willingness to try new things.
We’re proud of what Epic has accomplished in 2020. Not only its ability to effectively engage kids in reading, but to spark family conversation, positively impact their emotional well-being and continue learning beyond the platform. Things are looking up for 2021! Read the entire report below:21_05_10_EpicReport_1x