The Genius of Amazon: How Jeff Bezos and Online Shopping Changed the World

The Genius of Amazon: How Jeff Bezos and Online Shopping Changed the World — page 1 — INTRODUCTION In 2020 Jeff Bezos became the first person with a net worth of 200 billion Jeff Bezos was searching for inspiration It was 1994 and he had just launched Cadabra an online bookstore The name came from the magician’s term abracadabra But Bezos didn’t love the name He paged through a dictionary starting with the letter A to look for something better Soon a name jumped out at him Amazon 4

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