Tech Titans: Apple

Tech Titans: Apple — page 3 — iPhone X would be available for the first time This device with a starting price of 999 was guaranteed to fly off the shelves For years Apple devotees have endured lack of sleep no bathrooms and the wind rain and snow to get their hands on the company’s latest devices Apple’s iPHONE X From 2007 until 2017 every iPhone shared the same basic design a large screen with space above it for a speaker and space below it for a single physical button The iPhone X was the first significant departure from this style The phone’s screen goes from edge to edge with almost no border There is no longer a physical button below the screen At the top of the screen is a small cutout notch containing a speaker cameras and sensors Previous iPhones were unlocked with the user’s fingerprint on the single button below the screen The iPhone X instead unlocks when its cameras recognize the user’s face mix of advanced technology with sleek design has won it millions of fans over the past four decades When the Chicago Apple Store finally opened its doors on November 3 Kapish Sharma was the sixth person to enter the store He had driven up from Indiana and stood in line for 15 hours Our wait was worth it Sharma said as he walked out of the store with an iPhone X in his hand 1 THE RACE TO 1 TRILLION Apple has many loyal fans and its products have found mainstream success around the globe On January 17 6

Tech Titans: Apple — page 4 — 2018 Apple was valued at 911 906 billion more than any company in world history 2 Other tech giants are racing to catch Apple each one vying to be the first publicly traded corporation worth 1 trillion One reason for Apple’s success is what industry experts call the Apple ecosystem Apple sells hardware devices including smartphones laptops and tablets It also designs the operating systems that run on these devices meaning that the hardware and software are created to work well together The more Apple products a person has the more benefits he or she gets A person with both an iPhone and a MacBook laptop can use text messaging on both devices People who buy music on the iTunes Store can listen to it across all their Apple devices User data including photos emails and lists of contacts is easily shared across Apple smartphones tablets and computers The interconnectedness of this ecosystem encourages users to stick with Apple products Having one Apple product can make it more enticing to buy another The result is highly profitable for Apple Apple is a resilient company that has ridden a roller coaster of dizzying success and near catastrophic failure for 40 years The company was founded by two young 7

Tech Titans: Apple — page 5 — workout yoga 1:00 hiking open goal Apple touts its latest software and hardware at major presentations put on for the press software developers and the public men in 1976 Steve Wozniak was an engineering prodigy and Steve Jobs a marketing mastermind After successfully transforming the world of personal computers with the Apple II and the Macintosh Wozniak left the company to pursue other dreams Jobs was forced out of the company 8

Tech Titans: Apple — page 6 — because of his management style But without Jobs’s vision the company struggled In 1997 Jobs returned to Apple and took the company from near bankruptcy to record profitability with the iPod and iPhone After Jobs died in 2011 Tim Cook became Apple’s chief executive officer He had a rocky start The company faced controversies related to user privacy and taxes in Cook’s first few years at the helm But Cook successfully steered Apple through these storms Today Apple stands as a titan of technology because of its trademark combination of revolutionary technical innovations with award-winning product designs Apple is poised to carry this pioneering spirit into the future BATTERY SLOWDOWN In the fall of 2017 people noticed their older iPhones ran noticeably faster after their batteries were replaced This suggested that the phones were intentionally running slower with the old batteries Users accused Apple of intentionally slowing down old iPhone models when new iPhones were released forcing users to buy a new phone When a software company ran tests and confirmed the slowdowns Apple was forced to publicly address the issue The company explained that batteries lose capacity over time When a battery deteriorates to a certain level it may cause a phone to shut down unexpectedly To prevent this the software slows down the phone’s processor so that it doesn’t demand as much power This stops the phone from shutting down but it also slows down the phone We know that some of you feel Apple has let you down the company said in a press release We apologize 3 Apple offered a steep discount on replacement batteries for the older phones However many users felt deceived 9

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