American Girl Entrepreneur: Pleasant Rowland

American Girl Entrepreneur: Pleasant Rowland — page 3
Chapter 2 Textbook Titan Rowland loved helping children learn But in 1968 she decided to try something new That year she applied for a job at a TV station She began working as a reporter in San Francisco California Rowland was eventually promoted to news anchor It was a fun job But Rowland wanted to make a difference in people’s lives After three years she was ready for another change So she returned to the world of education Rowland gathered the materials she had created while teaching She turned them into a teacher’s guide Beginning to Read Write and Listen was published in 1971 The textbook became very popular It was the first organized system created to teach kindergarteners reading and writing Rowland published other textbooks over the next few years In 1977 Rowland married Jerry Frautschi They settled in Madison Wisconsin Frautschi owned a book-printing company there In Madison Rowland dedicated herself to writing and volunteer work In 1981 she bought the company that published the Children’s Magazine Guide 6