Brands We Know: General Mills

Brands We Know: General Mills book cover — Table of Contents What Is General Mills 4 The Rise of Flour Mills 6 Growth and Change 10 Foods People Love Today 14 Serving Others 18 General Mills Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: General Mills — page 1 — A family shops for groceries together Everyone picks a favorite food One family member tosses a box of Lucky Charms into the cart Another adds a Totino’s Party Pizza Yoplait yogurt and Nature Valley granola bars go in next The family remembers to get Betty Crocker cake mix and Häagen-Dazs ice cream to celebrate a coming birthday These brands all come from General Mills General Mills Inc is an American food company Its headquarters is in Golden Valley Minnesota The company makes and sells many well-known brands including Progresso Pillsbury and Fruit Roll-Ups It is also famous for its breakfast cereals Cheerios and Cocoa Puffs are favorites General Mills sells its products on six continents Its cursive capital G logo is recognized around the world Today the company is worth more than 30 billion It is one of the largest food companies on the planet Lucky Charms Nature Valley granola bars Häagen-Dazs 4 What Is General Mills

Brands We Know: General Mills — page 2 — By the Numbers over 16 billion in sales in 2016 more than 100 countries sell General Mills products more than 39,000 employees more than 754 million spent on advertising in 2016 about 1 billion in Cheerios sales in 2014 more than 2 6 billion in breakfast cereal sales in the United States in 2016 General Mills headquarters in Golden Valley Minnesota 5

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