The Story of Twitter

The Story of Twitter — page 3
The Right Idea he original plan was to develop a platform for people to listen to podcasts or recorded au dio files on their MP3 players Software devel oper Noah Glass had started a company called Odeo in 2005 to create that technology and with the fi nancial backing of his friend Evan Williams and others hired a handful of other developers web de signers and engineers to help build the system The Odeo crew including Glass Williams software engineers Blaine Cook and Christopher Biz Stone and web designer Jack Dorsey worked long hours in a San Francisco apartment that had been turned into an office space By July 2005 2 they had created a platform for podcasting that they thought would be the com pany's first product But before their product was ready to be launched Apple an nounced that it had built its own podcasting platform and that the platform would be built into every iPod that the company sold Apple's announcement coupled with a realization that even Odeo employees Co weren't regularly using the technology that they had created to listen to pod casts forced the company to abruptly change its direction Late in 2005 Williams THE STORY OF TWITTER