What is Digital Entrepreneurship?

What is Digital Entrepreneurship? book cover — Your Start-Up Starts Now A Guide to Entrepreneurship What Is Digital Entrepreneurship Helen Mason

What is Digital Entrepreneurship? — page 1 — You signed up to be part of a ﬂash mob You’ve practiced your moves Today’s the day Excitement bubbles through your body as you and your bestie make your way to the secret rendezvous As you get closer other groups of teens appear Music blares through the square Several teens bound onto the pavement There’s a cheer And then you’re jumping and cavorting through your favorite moves Soon people stop to watch You smile and wave Who knew being part of a ﬂash mob could be so exciting Flash Mob-onomics These Youth Theatre actors in London England are participating in a ﬂash mob event called Race to Save Honeybees 4

What is Digital Entrepreneurship? — page 2 — Flash Mobs for Fun or Hire A flash mob is a group of people who gather in a public space Working together they sing dance or act Within 10 minutes the group breaks up and disappears into the crowd In June 2003 the first flash mob met in a department store in New York City The group had organized via email They met in the store’s rug department and gathered around an expensive rug they had dubbed the love rug That first flash mob was organized for fun by Bill Wasik a magazine editor Flash mobs use phones or other mobile devices to get people together Soon they appeared in other parts of the United States in the United Kingdom and Poland Before long they had spread around the world Some flash mobs celebrate a special event such as a school graduation Others raise money for charity Some just focus on being silly and having fun in parades at carnivals and at other events Flash mobs have been known to mime rap or even pillow fight Seeing an opportunity digital entrepreneurs jumped on the idea They developed online businesses that offered flash mobs for hire Today people rent flash mobs to advertise sports events celebrate birthdays and get attention for their business This woman dances in a ﬂash mob during a carnival parade in Borgosesia Italy 5

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