Brands We Know: Transformers

Brands We Know: Transformers book cover — Table of Contents What Is the Transformers Brand 4 Transforming Toys 6 Generation One 8 New Lines and Movies 12 Transformers Today 16 Transformers Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: Transformers — page 1 — What Is the Transformers Brand Megatron and the Decepticons attack a power plant to steal its energy Will the city lose its electricity and leave people in the dark Suddenly a number of vehicles arrive and change into giant robots It is Optimus Prime and the Autobots The Transformers begin to battle The Autobots are too strong for the Decepticons Megatron and his followers ﬂee The humans are safe for now Transformers are toy robots that can change into vehicles weapons and other machines The Transformers brand also includes comic books video games television shows and movies Fans use its apps to jump into action on mobile devices Two toy companies own the Transformers brand together One is called Hasbro Inc Its headquarters is in Pawtucket Rhode Island The other is called Takara Tomy Its headquarters is in Tokyo Japan Millions of people around the world recognize the Autobot symbol Transformers is among the most popular toy brands on Earth Optimus Prime 4

Brands We Know: Transformers — page 2 — more than 170 countries air Transformers television shows 28 toys make up Generation One from 1984 more than 2,000 Takara Tomy employees 1 million paid for an original Transformers box collection more than 1 billion made in worldwide sales by Transformers Dark of the Moon By the Numbers 5,000 Hasbro employees worldwide Transformers The Ride-3D Universal Studios Florida 5

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