Brands We Know: American Girl

Brands We Know: American Girl book cover — Table of Contents What Is American Girl 4 A Pleasant Beginning 6 Expanding the Brand 12 Staying Connected 16 American Girl Gives Back 18 American Girl Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: American Girl — page 1 — What Is American Girl A large party room is ﬁlled with bright decorations Red paper stars dangle from the lights Cupcakes and cookies are frosted in pink The table is set with red plates and napkins It is an American Girl birthday party The guests arrive each with an American Girl doll Soon the girls are laughing and playing Even the dolls seem to have fun American Girl formerly Pleasant Company makes the American Girl brand of products It has been part of a larger toy company Mattel Inc since 1998 The American Girl headquarters is in Middleton Wisconsin The company makes dolls and accessories It publishes books and the American Girl magazine Some American Girl characters are also featured in movies Kids and adults around the world recognize the company’s star logo American Girl has won more than 300 awards for its toys programs and best-selling books Today it is among the most popular doll brands in the United States 4

Brands We Know: American Girl — page 2 — By the Numbers over 80 million people have visited American Girl stores over time more than 100 million in products and money given to charities more than 153 million American Girl books sold since 1986 about 2,300 employees more than 52 million web site visits each year more than 300 awards won over time American Girl Place Los Angeles California 5

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