The Story of Apple

The Story of Apple — page 1 — Published by Creative Education P O Box 227 Mankato Minnesota 56002 Creative Education is an imprint of The Creative Company www thecreativecompany us design by zeno design production by christine vanderbeek art direction by rita marshall Printed by Corporate Graphics in the United States of America Photographs by Alamy Aerial Archives Avatra Images JoeFox Richard Levine Corbis Bettmann Ed Kashi Getty Images Apic Apple Jack Atley Bloomberg Alan Dejecacion Newsmakers Andrew Harrer Bloomberg Kelsey McNeal ABC Miguel Medina AFP Gilles Mingasson Liaison Tom Munnecke SSPL Justin Sullivan Ted Thai Time Life Pictures Kim White Bloomberg James D Wilson Liaison Copyright 2012 Creative Education International copyright reserved in all countries No part of this book may be reproduced in any form without written permission from the publisher Apple and the products discussed in this book are either trademarks or registered trademarks of Apple Inc Trademarks associated with products of other companies mentioned are the trademarks of their respective owners This is not an official publication of Apple Inc and the views set out herein are solely those of the author library of congress cataloging-in-publication data for the hardcover edition Gilbert Sara The story of Apple by Sara Gilbert p cm Built for success Includes bibliographical references and index Summary A look at the origins leaders growth and products of Apple the consumer electronics company that was founded in 1976 and today manufactures some of the world’s most pop ular computer products ISBN 978-1-60818-061-5 hardcover ISBN 978-1-56660-031-6 eBook 1 Apple Computer Inc Juvenile literature 2 Computer industry United States Juvenile literature I Title II Series HD9696 2 U64A6733 2011 338 7'610040973 dc22 2010031362 CPSIA 110310 PO1382 First edition 987654321 creative education

The Story of Apple — page 2 — built for success the story ofApple SARA GILBERT

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The Story of Apple — page 4 — the story of apple When Steve Wozniak designed a computer in 1976 his friend Steve Jobs suggested that they ﬁnd a way to make it available to the public Wozniak took the computer to his bosses at Hewlett-Packard to see if they were interested in producing it They turned him down Jobs approached his employers at Atari as well offering them the opportunity to buy and market the computer but again the idea was rejected Instead of giving up however Wozniak sold his most prized possession a Hewlett-Packard programmable calculator for 250 and Jobs sold his beloved red-and white Volkswagen bus for 1,500 They put the money together and started Apple Computer Inc in 1977 Over the next 30-plus years that company would help revolutionize the com puter industry built for success

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