Brands We Know: Pokémon

Brands We Know: Pokémon book cover — Table of Contents What Is Pokémon 4 An Idea Hatches 6 Playing Pokémon 10 GO For It 14 Gotta Watch Em All 16 Level Up 18 Pokémon Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: Pokémon — page 1 — A group of Pokémon fans rushes home from school After homework is finished they will play a new game called Pokémon Moon It is set on the make-believe islands of Alola There the players will meet Rowlet Litten and other new Pokémon They will face dangerous new enemies called Ultra Beasts Can the Pokémon defeat the Ultra Beasts and save Alola Three Japanese companies manage the Pokémon brand They are Nintendo Game Freak Inc and Creatures Inc Together they are The Pokémon Company Inc Company headquarters is in Tokyo Japan The Pokémon brand includes video games card games and animated television shows and movies People around the world recognize its mascot Pikachu Today there are more than 800 Pokémon In 2015 the company sold over 2 billion in Pokémon products This makes it one of the most successful game and entertainment brands in the world 4 What Is Pokémon

Brands We Know: Pokémon — page 2 — By the Numbers more than 280 million Pokémon video games sold over time 21 Pokémon movies more than 163 million earned by Pokémon The 9 different languages available for Pokémon Sun First Movie and Moon more than 21 billion Pokémon cards sold worldwide Pokémon Center in Osaka Japan 5

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