The Story of the Cotton Bowl

The Story of the Cotton Bowl — page 3
The stadium was also renamed the Cotton Bowl in the lead-up to the game But only 17,000 fans attended the first game Sanford lost a lot of money in the first few years People began referring to the Cotton Bowl as Sanford’s Folly After the 1940 game Sanford gave control of the game to a group of Dallas business officials They formed the Cotton Bowl Athletic Association The group entered into an agreement with the Southwest Conference SWC Every year the SWC champion would play in the Cotton Bowl That relationship ended up lasting more than 50 years The opponent was usually the runner-up The Cotton Bowl parade is a traditional part of the festivities in Dallas 6